Set challenging but realistic expectations

There many things a leader can do to inspire and motivate people, but none are more important than setting the right expectations.

“…it’s a fine line between high expectations that are inspiring and high expectations that become demotivating.”  You have to learn the “right kind of balancing act.”

Kamahshi Sivarakrishnan Founder & CEO, Drawbridge, a cross-device advertising platform

Source: Bryant, Adam (Feb 28, 2016) “Finding direction off the beaten path.” New York Times, Business-2.